Vishal and his brother Vicky are the smartest guys in Kollywood when it comes to marketing their films.Their latest Sathyam is already in the news for the "hottest song picturised on Vishal and Nayan" with some peppy numbers from Harris Jayaraj.
The cool guys are not going for any big audio launch, which is a waste of money as already there is a lot of expectation and hype surrounding the films music.
They are now going for a direct launch to the market on Sunday July 20 instead of holding a function.
Those who heard Harris's music for the film say that it is "extraordinary and will appeal to all".
It is also Harris Jayaraj's silver jubilee (25th) film album and is expected to be a chartbuster.
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