Tuesday, 19 January 2010

Nadodigal remake not impress

Samuthirakani’s Nadodigal was one of the biggest super hits of Kollywood in 2009.

Samuthirakani remade the film in a record five months time in Telugu as Shambo Siva Shambo and released it for Sankranthi/ Pongal 2010.

At the box-office the film failed to take an opening, and has been declared a flop by Andhra trade!

Shambo Siva Shambo had Ravi Teja doing the role made memorable by Sasikumar, and the remake was almost a carbon copy of the original.

What went wrong? The film according to experts just did not fit in with Telugu sentiments and nativity.

Says a leading Vijayawada based distributor: “First the film was released at the wrong time along with biggies like NTR’s Adurs and Venkatesh’s Namo Venkatesa.

The director’s message that ‘friends are forever and will help other friends’ just did not wash with our audiences.”

It looks like Shambo Siva Shambo will be a total washout. The basic thing that directors should realize is that Tamil hits other than action movies rarely work as remakes in other languages, due to culture and customs being different.

Now Samuthirakani should stop talking of remaking Nadodigal in Hindi, as it will not work!

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