The scenario seems like launching the single track albums is the current trend in Kollywood. It has been started with Vaanam single track release which turned out to be hit and filmmakers are now keen in releasing such single track albums.
Mankatha which stars Thala Ajith in the lead role will have its single track launch today.
Mumbai-based audio label Sony Music is introducing the single CD track, which will have the trailer song Vilayadu Mankatha….
Mankatha music director Yuvan said, “This is the very first track I have composed for Mankatha. This is what we do, and we do it the best! Here comes the single track! Vilaiyaadu Mankatha!”.
A spokesperson of Sony Music said “Just because of Thala, Mankatha has been able to create a buzz even before its release. We at Sony are very much confident about Mankatha and the youthful music of Yuvan Shankar Raja. The single track CD will be available at all audio stores from today and the CD will be attached with a poster personally autographed by Ajith himself.
The single track Vilayadu Mankatha… has been sung by Yuvan Shankar Raja, Ranjith, Premji Amaran, Anita and Sucharitha, a new talent introduced by Yuvan. This song has been shot at a club in Bangkok for four consecutive days. Interestingly the song has been crooned with three languages Tamil, Hindi and English. Yuvan has penned the English lyrics, his uncle Gangai Amaran has written Tamil part while the Hindi lines were provided by Sucharitha.
The buzz is that in coming more big ticket movies with popular music directors are going for a single-track launch, which will be a kind of a first look of the film.
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