Suriya’s Aircel 'Save Our Tigers' campaign with World Wildlife Fund (WWF) India, launched across television channels in India is turning out to be a runaway super hit.
The tiger population in the wild in India has dropped to 1411 in comparison to 40,000 tigers a hundred years back. The campaign calls for immediate action as the specie pushes nearer to extinction.
The week old campaign has already created a buzz. 'Stripey the Cub', the face of the initiative, has huge fan following on popular social networking website like Facebook and Twitter.
The through-the-line campaign portrays the world as it’s seen through the eyes of a six-months old tiger cub named Stripey. He is shown to be waiting for his mother that will never return, as gunfire of the poachers is heard in the background.
Suriya told : "I was shocked seeing the actual number of tigers left in the wild. So I was keen to create an awareness and be a part of the campaign".
The campaign has called on the support of Indian cricket captain Mahendra Singh Dhoni, footballer Baichung Bhutia and actors Suriya, Kabir Bedi and Shernaz Patel.
It is another feather on Suriya’s hat and a great initiative undertaken by him. The star’s walrus moustache and Singam look has been able to reach across to millions of households in Northern India. Well done Suriyaji, Aapne kamaal kar diya!
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